Paramount+ is undergoing a strategic shift, moving away from its Taylor Sheridan-centric approach and aiming to broaden its appeal, particularly to women and genre enthusiasts. The streamer's new management, led by Jane Wiseman, is working to develop destination series that will attract a wider audience, even as it learns from Sheridan's success in the neo-Western genre. Paramount+ reported over 81 million subscribers in its latest earnings report, but it trails behind Netflix, Disney+, and HBO Max in terms of subscriber numbers. To gain a competitive edge, Paramount+ is focusing on developing series that will appeal to a broader range of viewers, especially women and genre fans. The streamer is also testing out microdramas and 'grounded genre' ideas, which could help attract international audiences. While Paramount+ is avoiding half-hour comedies, it is investing in female-fronted dramas, romance and family stories, and serialized thrillers. The streamer's dealmaking has been surprising some observers, with a small team making selective investments. Paramount+ has greenlit 25 new series over the past 10 months, and it has a few years before Sheridan officially leaves the platform. This gives Paramount+ time to retain Sheridan's fans while also attracting new subscribers with compelling content.
