Louis Vuitton and Formula 1 are kicking off the 2026 season with a bang! The luxury fashion house has crafted bespoke trophy trunks for the Formula 1 champions, adding a touch of elegance to the racing world. But here's where it gets exciting: ahead of the new season, 22 drivers from 11 teams gathered in Bahrain for pre-season testing, each posing proudly next to the FIA Formula One World Championship trophy, presented in its very own Louis Vuitton Trophy Trunk. This iconic photo call was organized by Formula 1 itself.
As the season unfolds, Louis Vuitton will be a constant companion to the Formula 1 racers, traveling with 24 Trophy Trunks. And it's not just about the trunks! Louis Vuitton announced before the end of 2025 that they would become the official title partner of the Formula 1 Monaco Grand Prix, a move that reflects their growing relationship since 2021. This partnership celebrates the values of both the principality and the Automobile Club de Monaco, allowing them to showcase victory and excellence.
Pietro Beccari, chairman and CEO of Louis Vuitton, expressed his enthusiasm, stating that this partnership is a natural progression. He believes it will make the 2026 Louis Vuitton Grand Prix de Monaco one of the season's highlights. The collaboration will be evident across all trackside locations, inspired by the sport's speed and ingenuity.
The 2026 season brings exciting changes, including smaller, lighter cars and two new teams: Cadillac Formula 1 Team and Audi Revolut F1 Team. Madrid will also join the schedule with its inaugural Grand Prix on September 11th. Get ready for a thrilling season ahead!
